I had the pleasure of being on Jonathan’s WP-Tonic podcast, and shared the following:

FIVE REASONS YOU NEED MARKETING AUTOMATION FOR WORDPRESS TODAY

1) One-directional marketing is dead
2) A CRM is the brain and WordPress is the body of your business
3) Your business should be modular, not locked into a closed platform
4) Tags & Custom Fields are the “glue” that hold all components together
5) Ignoring Marketing Automation will not make it go away

THE MARKETING AUTOMATION GOLDRUSH: SaaS Platforms v. WP+CRM (+API)
How plugins such as WPFusionPlugin.com are making it possible to use WordPress (plus one’s favorite CRM) to take on the multitude of SaaS “platforms” that have arisen lately for marketing automation.

Business owners today MUST use MA in order to survive…it’s not enough to have a simple website and do things manually. How does a WP site owner get the best of all worlds

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